PSA

Cannes Gold Lion winner.

Launched by the National Safety Council, “Prescribed to Death” brings America face to face with the opioid epidemic. The traveling memorial features 22,000 pills carved with the faces of overdose victims. An onsite CNC machine carves a new face every 24 minutes, the rate of fatal opioid overdose. By giving the crisis a human face, Energy BBDO helped drive 1+ billion earned impressions and 11+ million PSA video views, distributed 104,000 ‘Warn Me’ labels, and inspired 14 cities to request the memorial in their town.

Every day, kids and adults with muscular dystrophy lose the ability to walk, run, talk, dress themselves and even breathe. Yet every day, these individuals are defying their limits. The Muscular Dystrophy Association is launched the #LiveUnlimited movement, inspired by the strength of our families who are going beyond boundaries to live life to the fullest.